Monster Java Gear

Monster Energy has depended on EKKO Media for their website needs time and again, including their main brand website, so it was only natural for us to provide them with another website that handles their needs effectively. They return annually so that EKKO can design a website that can convey their unique brand and handle the high traffic their fan base provides to direct users to participate in Monster Energy’s promotional experience.

The main focus was to create a platform that allowed the users to sign up, mail in their tabs or complete several social media tasks for Monster credits, which allowed them to use the credits to purchase Monster Energy licensed apparel. This site is driven by a custom eCommerce system that was built from the ground-up to the specific requirements of the client.

Given that the goal of the promotion was to engage its target audience and have them sign up, the website used elements that allowed it to be navigated easily, without overwhelming them. Multiple formats were adapted and designed for desktop, tablet, and mobile audiences and special attention was given to ensuring that there was consistency through all platforms, despite the varying dimensions.

JAVA Monster has its own brand identity and visuals that is based off of, but unique from the original Monster Energy so the EKKO team worked to establish a design that conveys the JAVA brand but is still familiar to the original audience.