Video Production
Hubert’s Lemonade is a global brand that understands the power of social activations and user engagement. In early 2016, Hubert's turned to EKKO Media to expand the reach of their promotion at an event held at the Hollywood Bowl.
We suggested a time-lapse video built around user interaction at their mosaic display. Users would have a photo taken of themselves after which they’d place the photo onto a mosaic wall. The final image revealed a brand message that users themselves helped to create.
When life gives you lemons, you get a big truck! In 1935 Hubert Hansen did just that. Armed with a truck full of his homemade natural juices, he drove around studio lots sharing his delicious goodness with rising stars. Hubert's Lemonade is an irresistible, tasty, refreshing mix of sweet and tart.
Today, the brand has grown to be one of the top selling lemonade brands in the world. Their success is due in no small part to their exceptional marketing and customer engagement initiatives.
Gathering and ingesting several hours of footage is the first step, followed by careful adjustments to filters to maintain a consistent look across the entire video. Music selection is always a time consuming process, as any music needs to convey the spirit of the message within the video. Cap it off with logos, branding and a call to action and the video is ready for distribution.
In an event environment, filming requires careful attention to changing light, crowd movements and subject matter. To capture the action, a multi-camera plan was implemented, affording multiple angles of the interaction and mosaic board.
Using a combination of careful placement of the mosaic board, natural light, fill light, and cameras that can adapt to changing light conditions, we were able to capture the entire process.
The video was always destined for distribution on social media, so editing the final piece for file size and run time were paramount considerations. Upon release, the video was posted to the client’s social media accounts where it helped expand the reach of the promotion.
Days to produce
Pictures to create
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